Why are the films you distribute so expensive? What are public performance rights?

A:

ro*co films educational handles educational and non-theatrical distribution, as opposed to consumer DVD or home video distribution. Our programs come with public performance rights, which is the right to show the film in a public setting. This does NOT include the right to show the film on television or online, only the right to show the film in public to any audience where the projector and audience are in the same room.

Our main customers are educational institutions who will use the film within the campus community for years. Unlike textbooks, faculty and teachers seldom assign DVDs for their students to buy. When you buy these programs, remember that a good portion of the price is returned to the producer in royalties, helping them to recoup production costs and/or invest in new projects.

We do offer reduced rates to grass roots groups and other organizations with small audiences and smaller budgets. If the price listed is outside your budget range, please call us at 415.332.6471 x204 to discuss your circumstances.

Was this helpful?